SOHO offers the most sought-after styles from an edited selection of coveted designers. SOHO delivers a unique point of view and an individualized approach to shopping and personal style.

In addition to our e-commerce destination, SOHO boasts a boutique in the suburb of Cologny in Geneva, Switzerland, offering a thoughtfully curated mix of emerging and established designers.

Each boutique's assortment is hand-selected to reflect the neighborhood and the lifestyles of our clients, while various designers and discoveries are presented side-by-side throughout the store.

SOHO Boutique Geneva